March 27th 2008
SEO Clinics in April
Build a blog clinics to be offered in Barrington
December 7th 2007
The Best Browser Plugins For Marketing
Here is a great blog post on search engine optimization web browser plug-ins for Firefox that will allow you to accomplish tasks quicker and research more efficiently when optimizing your site or tracking the performance of it on the web. These Firefox plugins are invaluable for search engine optimization, social networking, link-building and monitoring your online marketing performance. Check them out and check out our resources page where you can find many other excellent tools to help you achieve your online marketing goals.
read more | digg story
December 7th 2007
What Does a Search Engine Marketing Company Do?
An increasing number of online businesses are venturing into search engine marketing in lure of increased traffic and greater profits. It is advisable to hire an SEM company with proven competence in this domain, in order to take care of your website.
read more | digg story
November 26th 2007
How can viral marketing work for my business?
Perhaps you know of it, or perhaps you even use it. But maybe you don’t understand the power of viral marketing and how it can help you promote your business. Viral marketing has been around for quite some time in one form or another on the Internet. It may have been referred to as social media marketing or maybe some other form of online promotion, but it has been used for years to help companies brand themselves online for relatively cheap money.
How does it work? That funny video clip, that online amusing story, the cute and touching photo or the kind words in a posted letter. All of these represent viral marketing in one way or another. Viral marketing allows human tendencies to take their natural course. We enjoy telling others of our experiences with a company; good or bad. We like to send something via e-mail to our friends and family that may have touched our hearts or made us laugh. These simple things are all branded for exposure of something and rely on viral marketing to spread their message.
Companies constantly rely on viral marketing to spread the word about new products or services through social media. Sites like Myspace or Digg that allow for social networking or social tagging of things we like or thought were interesting and may want to share with others within the online community.
How can this help your business achieve brand awareness and increase online exposure? Start using social media to expose your newest products, services, or to tell people your thoughts and ideas. Rely on human interaction and the tendencies of all of us to want to share things we like with others. Utilize YouTube and other video sites to make videos of your favorite company events or stories and slowly you to will see the traffic arrive at your site.
Start the process slowly so you can get accustomed to the multiple social media channels available and find the ones you are most comfortable with and those that work best with the type of business you operate. You to will see the success that viral marketing can bring your business.
November 24th 2007
Search Engine Marketing for Small Businesses
What does search engine marketing mean for a small business? The answer is simple. Small businesses can compete online through a series of optimization and web 2.0 techniques. With a strong online promotion and optimization campaign, a small business can look quite a bit larger than it actually is.
A small business must rely heavily on its chosen marketing paths due to the fact that the resources and money available for a small business to market itself are comparably lower than the large-scale competition. Marketing your business online evens the playing field somewhat because a strong and well-designed website coupled with an online exposure and marketing campaign can be accomplished for less money than many traditional forms of advertising.
A sponsored campaign in the search engines can result in qualified traffic to your website when done correctly. However, on the flip side, when your pay-per-click campaign is done incorrectly, it can result in a huge loss in revenue and blindly spending your entire budget on keywords that do not bring traffic to your site.
The key to a successful sponsored campaign is keyword research. Choosing the correct keywords can mean the difference between blind spending and successful conversions on the site. Spiral Media recommends you invest in one of these great resources to help you get your keyword campaign started.
For a small business to ultimately succeed online, it must have a balance between successful sponsored promotion, site development and optimization for organic rankings and online exposure through the social media network. Take time to research all three of these avenues before diving in as each have advantages and drawbacks.
Your small business can succeed online when the right path is chosen. Consult with us to learn more about which type of online promotion might be best for your business to use to start marketing itself successfully online.
Contact Spiral Media today to start your online marketing campaign by e-mailing us at info@spiralnow.com
November 13th 2007
Welcome to Spiral Media’s Educational Blog
Welcome to SpiralNow.com, home of Spiral Media | Search Engine Marketing. Our services are not only designed around helping people achieve better and stronger website presences, but also in teaching people how to promote themselves and their webistes online.
We provide consulting and training services for groups and individuals who are building websites and marketing their products and services online. We do this through a series of services: website design and development, search engine optimization, web 2.0 technologies, analytics, A/B testing, etc.
This blog will soon become filled with educational resources and will become a place on the web to stay current with the latest trends in the industry and within the world of online marketing…stay tuned!
